Filming will take place on Monday and Wednesday but the cameras will be available to use Monday after school as well for those who want to do more filming.
Editing will be during our first week back in January.
Go to this above website and watch the adverts, you are also recommended to watch some of the 'making of' documentary and have a read of the behind the characters.
Choose 1 to analyse.
Write 5 paragraphs covering the following areas.
Denotation in the advert - using appropriate media terminology - observing closely the mise en scene, sound and of course use of animation
Connotations of the advert - what meaning is created by the choices made
representations - who or what is represented and how are they represented
Institution - what is the institution being presented, how is it presented and which bit of the ad is most involved with this.
Overall effect of the advert including who it is aimed at (target audience), what the purpose of the advert is, why did they choose to use the company Aardman to do the animation and if you think it is likely to be successful.
Classwork for this week was to deconstruct the PSP advert - we will be taking another look at this on Monday so please make sure that you bring it with you along with your Media book.
Your homework is to choose another advert and using the terminology which you have aquired in class analyse it in detail.
You should be aiming for about 500 words though I will accept between 350 and 550 as long as the work shows evidence of an attempt to engage with the advert using the language.
TIP: Think about how the product or service is represented to the audience and what messages about it are being conveyed and in what form.
FINALLY, if you are completely stuck and cannot find an advert to watch you may use the any of the adverts which we have viewed in class - the two seatbelt adverts or the coke one.
