PRACTICAL ADVERTS

Wednesday's lesson

Planning for next week's production.

• locations
• storyboards
• casting
• costumes and make-up
• filming practice

Filming will take place on Monday and Wednesday but the cameras will be available to use Monday after school as well for those who want to do more filming.

Editing will be during our first week back in January.

ADVERT RESEARCH

Creature Discomforts

Go to this above website and watch the adverts, you are also recommended to watch some of the 'making of' documentary and have a read of the behind the characters.

Choose 1 to analyse.

Write 5 paragraphs covering the following areas.

1. Denotation in the advert - using appropriate media terminology - observing closely the mise en scene, sound and of course use of animation
2. Connotations of the advert - what meaning is created by the choices made
3. representations - who or what is represented and how are they represented
4. Institution - what is the institution being presented, how is it presented and which bit of the ad is most involved with this.
5. Overall effect of the advert including who it is aimed at (target audience), what the purpose of the advert is, why did they choose to use the company Aardman to do the animation and if you think it is likely to be successful.

Complete for homework.