How Social Media is changing the way we live?

For your amusement and also to get you thinking about how we now communicate.

ADVERT COMPETITION

Please follow the link and complete the form so that you can enter your filmed advert today.

Be Creative - application

This MUST be completed before the 20th January 2012.

Be Creative

Follow the link above to find out more about how you can WIN AN IPAD.

MORE competitions will be added throughout the year.

ASSIGNMENT 2A

Please take a look at the selection of options for Assignment 2a.

Assignment 2a is the analysis of advertising across two media platforms and full details of what you will need to produce including a help sheet and some exemplar will appear on the Assignment 2 page in the next week or so.

In the meantime, as mentioned, your homework is to look at and make a choice of which of the adverts (or one of your own) you are going to work on for this assignment.

Levis
Coke
Creature Discomforts

or one of your own.

Specsavers Advert

FIRST LESSON

You will be working on your competition adverts so please bring anything necessary to complete filming and editing. You should consider how you complete the edit and sound post production in time for the January 20th deadline. The Media room will be available on Mon/Tue and Thur by appointment and if you want to make a decent entry your should consider spending the extra time.

PRACTICAL ADVERTS

Wednesday's lesson

Planning for next week's production.

• locations
• storyboards
• casting
• costumes and make-up
• filming practice

Filming will take place on Monday and Wednesday but the cameras will be available to use Monday after school as well for those who want to do more filming.

Editing will be during our first week back in January.

ADVERT RESEARCH

Creature Discomforts

Go to this above website and watch the adverts, you are also recommended to watch some of the 'making of' documentary and have a read of the behind the characters.

Choose 1 to analyse.

Write 5 paragraphs covering the following areas.

1. Denotation in the advert - using appropriate media terminology - observing closely the mise en scene, sound and of course use of animation
2. Connotations of the advert - what meaning is created by the choices made
3. representations - who or what is represented and how are they represented
4. Institution - what is the institution being presented, how is it presented and which bit of the ad is most involved with this.
5. Overall effect of the advert including who it is aimed at (target audience), what the purpose of the advert is, why did they choose to use the company Aardman to do the animation and if you think it is likely to be successful.

Complete for homework.